Posted by Link Building Campaign
on March 7, 2010 at 12:57 PM
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Normally online businessowners pay for non-reciprocal one way links. They could haveexchanged the links with other web owners, but the effort and timespent doesn’t seem to be worth the achievement. Exchanging links isknown as reciprocal or two way links. It is actually not thateffective at search engine ranking because your links do not seemnatural, and yet you give some ‘juices’ from your page to givelinks to other sites in return. Non-reciprocal links have been morepopular over time for the powerful backlinks and your freedom tochoose the kinds of backlinks you want. Here are some popular typesof non-reciprocal one way links which are usually included in link building campaign.
- Blog comments. As the name tells, you gain the link by joining article discussion, giving opinion or review, and leaving your link there. Well, it is usually link with anchor text so that search engines will find it easier to associate your URL with a specific keyword (your targeted one). Make sure you place links on pages or sites with dofollow attribute, which means the site ‘command’ search engine to follow your links. Sites with nofollow attribute ask the contrary and your links will be useless if backlink building is the main purpose. Of course nofollow links can still work to increase traffic and disseminate information, but not for SEO and SERP gains. Blog commenting on high PR pages (PR3-PR5) is offered by many link building services. You pay for the results they turn back. No permission or trade is needed, although some sites may moderate your comments first to ensure they meet the posting rules. Make sure you hire professional and real link building service company that builds the links manually with resourceful and relevant comments.
- Edu and gov links. Edu and gov links are known for their powerful and higher votes. Getting links from edu or gov domains is worth approximately 10 times the ordinary links from com, net, and other domains. They are not-for-everyone links. Only authorized educational sites, mostly universities, can get edu domain. And similarly, only authorized sites or governmental organizations can get gov domain. Search engines literally put much more trusts on these domains, and hence the ‘votes’ they give to (e.g. your site) are valued higher too.
- Link wheel. It is about creating web 2.0 properties or other powerful blogs with some relevant articles which include your links and anchor texts. Web 2.0 properties are known to be valued higher by search engines too, just like article directories and social bookmarking sites. You can create as many properties as you want and spread the words wider. People who read your articles should get good information and reference, and later visit the in-content links you provide there. There is variety of link wheel packages you can obtain. You can buy a package with 10-25 properties to get a feel, or buy one with 50-100 properties to make it more powerful. Some also offer link wheel services along with social bookmark and RSS feed submission as bonuses, which is certainly a better option. Both are great to market your properties so that they work more optimally to give juices to your money site.
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